Pink Patch Project
The Pink Patch Project (#PinkPatchProject) is an innovative public awareness campaign designed to bring attention to the fight against cancer and to support cancer research organizations in combating this devastating disease.
At the #PinkPatchProject, we have the simple goal of increasing awareness about the life-saving benefits of early detection and intervention in the fight against cancer. In addition to our public education efforts, we have the added goal of raising funds from the sale of #PinkPatchProject items to go directly to fund the research, treatment and education needed to help find a cure.
What is the Pink Patch Project?
The #PinkPatchProject is a collaborative effort between the Los Angeles County Police Chiefs' Association and several public safety agencies in Los Angeles County and beyond. These agencies have partnered together to combat breast cancer by raising public awareness and to raise funds for breast cancer research and treatment.
The program centers on vibrant pink versions of the public safety officer's uniform patch. These bright pink patches have been specially designed by each participating agency specifically for the #PinkPatchProject campaign. Officers at each of the participating agencies will wear these pink patches on their regular uniforms for the entire month of October each year during “Breast Cancer Awareness Month.”
The pink patches are intended to stimulate conversation with the community and to encourage public awareness about the importance of early detection and the on-going fight against this disease.
How Can You Support the Pink Patch Project?
Each public safety agency collaborating in the #PinkPatchProject campaign has partnered with a cancer research organization or support group in their respective communities. As part of this initiative, many of the agencies are selling their pink patches, along with pink patch tee-shirts, challenge coins, and other commemorative pink patch items, directly to the community. The proceeds from sale of these items will go directly to benefit cancer research and treatment at their chosen organization.